Atlanta, GA – Dec 13, 2018 – A popular misconception about outdoor advertising is that it brings instant results. While it’s true that 50% of customers step inside a business because of the onsite sign, you need the right outdoor sign in order to realize a maximum ROI.
No matter how much you spend on outdoor signs, if they aren’t custom-crafted to meet your needs, they probably won’t do much for your business. In order for outdoor signage to be effective, it should be carefully selected, designed, and installed strategically.
We asked Mark Rawlings of Capstone Signs & Graphics, an Atlanta outdoor signs company, to share a few things that businesses need to keep in mind when ordering and choosing effective outdoor signs.
1. The Right Sign Type
There are many types of exterior signs you can use to promote and identify your business. Choosing the right one for you will depend on your brand personality, physical location, visibility goals, and budget.
Attractive storefront signs are the first place many businesses start with building their brand. Channel letters and individual cut letters are typically the most popular choice for storefronts, along with sign panels and lighted cabinet signs. Monument signs, pole signs, post and panel signs, a-frame signs, banners, and more, can also support your brand development and marketing goals.
There are so many outdoor signs to choose from,you’re sure to have a sign type out there that’s perfect for your brand identity, business goals, and budget. A reliable outdoor signage company can definitely help find that exact sign type for you. With the guidance of a sign expert, your business can have the most effective sign type for the most reasonable price.
2. Professional Sign Design
Some business owners think that designing signs by themselves will save them some money, but it might just be doing the opposite.
Sign design is a lot more technical and meticulous that we think. Font types, graphics, layout, size, colors, and so many other factors determine the success of a sign design. While everyone is an artist to a certain degree, it’s better if we leave sign design to the experts than end up with an ineffective and unattractive sign.
The good news, though, is that a local outdoor sign and graphics provider will likely have its own team of graphic artists who specialize in custom-crafting sign design, so you don’t have to worry about that. You can have high-quality signs with high-quality designs from one provider.
3. Sign Placement
Repetition is a very effective technique when it comes to getting your brand message across. Customers generally have to be exposed to your message around seven times before any lasting impression is made. It’s not enough that you get great signs with great designs, it’s also vital that your target audience easily sees and remembers your signs.
Sign placement strategies ensure your target market has a clear line of sight to your outdoor signs. Checking for obstructions, finding out if the lighting is a problem, figuring out where foot traffic is heaviest, etc, determine appropriate placement. It’s also important to make sure that your sign placement complies with zoning and building regulations.
With a trusted local signage provider, proper placement is easy. Experienced signage specialists and expert sign installers know how to give your outdoor signs the most visibility and impact.
Local Atlanta Outdoor Sign Company
Don’t settle for just any outdoor sign, go for one that’s customized to meet your objectives, target your audience, and fit your budget. You can start by choosing the right sign type, getting a professional design, and securing the most ideal sign location.
If you’re thinking “I wish I could find a reliable Atlanta sign company near me”, drop by Capstone Signs & Graphicsfor a free consultation on how effective outdoor signs can help your business earn more.
Media ContactCompany Name: Mark My Words MediaContact Person: Scott BakerEmail: Send EmailPhone: (800) 243-2077Country: United StatesWebsite: https://www.markmywordsmedia.com/
